POST - August Issue in French

Message from our Founder, Pamela Jeffery

Welcome to our inaugural issue of POST, The Prosperity Project’s monthly online voice! Thanks for your interest.

POST is an acronym for a Powerful Organization Seeking Transformation which aptly reflects the Project’s mandate.

I am proud to say that for a start-up, there has been significant progress made since our late May launch. More than 50 women have raised their hands to support 6 internal working groups in building a solid foundation for a sustainable NPO.

We have been actively promoting TPP’s raison d’être in various speaking engagements, interviews, blogs and in an Op-Ed recently published in the Globe & Mail. I will continue to spread our message whenever possible and I invite you to do the same.

Our 2.0 website now provides more information about our 5 key initiatives. Version 3.0 is already in development.

With a goal of building a truly pan-Canadian membership, we look forward to welcoming 100 new Visionaries who will join our 62 Founding Visionaries as TPP ambassadors and will also help us amplify its awareness.

Several Founding Visionaries are currently working diligently to meet the following timelines for the roll out of our 5 key initiatives in Q3-Q4:

  1. The first Canadian Households’ Perspective on the new Economy study results will be released in mid-September.
  2. In September, we will also introduce the 12-month Gender Diversity Data Tracking initiative.
  3. By end of September, we will have completed a 6-week pilot project for the Matching initiative and 50 of the proposed 400 placements will have been secured.
  4. The 12-month Rosie the Riveter-Inspired Awareness Campaign will begin in October.
  5. The 12-month Prosperity Study platform will be in place to start enrolling participants by January 2021.

We will gladly continue to keep you informed of our progress.

Warmest Regards,

Pamela Jeffery
Fondatrice, Le Projet Prospérité

Please find below a quick update from your group chairs.

Rosie the Riveter-Inspired Awareness Campaign

We are looking for Founding Visionaries to volunteer as members of this new Working Group that is co-chaired by Maureen Jensen and Pamela Jeffery.

Various iterations of what “A modern-day Rosie the Riveter-inspired” awareness campaign could look like are being developed as we speak. It will be Canada’s first post-WWII campaign designed to inspire Canadians to re-set their working and personal lives for a “better normal” and address the following 5 barriers:

  • Lack of awareness of training/job opportunities
  • Limited access to role models/mentors
  • Lack of partner support at home
  • Access to affordable childcare
  • Lack of leadership commitment to gender parity

In an effort to promote a faster recovery of Canada’s economy in the face of COVID-19, the TPP awareness campaign goals are to:

  • Link women and prosperity and demonstrate the need to increase the female labour force participation
  • Inspire women to make informed decisions about their education, training and employment pathway
  • Increase the number of women in sectors and jobs that are low risk of automation and where women are under-represented
  • Mitigate the risk that women, including women in marginalized communities, are disproportionately affected by COVID-19
  • Increase the number of: Female STEM graduates and workers; Women in skilled trades; Women in leadership/decision-making roles (and in the pipeline to these roles)


The Friends Working Group co-chaired by Penny Collenette is currently made up of 8 Visionaries and Friends who meet monthly.

Friends have been busy replying and speaking to about 100 women who showed interest immediately following the launch and in a steadier stream in the last few weeks.

Since so many ideas and groups have come our way, we have decided to host a series of small focus groups/conversations with no more than 10 invited persons on the call. Our first three discussions will concern the challenges facing immigrant women (We are very pleased that Senator Ratna Omidvar has agreed to join us), working mothers and women in the law. These initial conversations will hopefully all be held by the end of August.

Please contact us at to share your ideas/suggestions.

Gender Diversity Data Tracking (GDDT)

The GDDTWorking Group is being co-chaired by Mary Lou Maher and Pamela Jeffery. This initiative will focus on collecting, analyzing and publishing data (annually) that will track women in board, executive and senior management roles (and in the pipeline to senior management) in Canada’s largest 120 companies and federal crown corporations.

In September, the working group will identify a contact person for the 120 organizations and begin to conduct its research to compile a database that will identify board members, executive officers and the direct reports of executive officers. We will apply intersectional identities and inclusivity lenses to this research. We will rely on SEDAR (AIF’s – Annual Information Forms) and corporate websites. SEDAR is the System for Electronic Document Analysis and Retrieval, an electronic filing system that allows listed companies to report their securities-related information in Canada.

Canadian Households’ Perspective on the new Economy (CHP)

The CHP Working Group has been created and is being led by Diane Kazarian. She is looking for a co-chair. This will be the first initiative to be launched in early September. We will create a monthly survey, recruit a group of TBD number of women from across the country and automate monthly data entry.


We need volunteers! Do you have an EA, members of your team, other experienced and skilled colleagues who could each commit a minimum of 5 hours a week from now until the end of the summer? Several of the chairs and their working groups would be grateful for their assistance. Please let Beth Oakes know (

Marketing & Communications

A detailed communication plan has been created by Enterprise Canada and the MarCom working team.

Five newly on-boarded volunteers are eagerly assisting us with:

  • General marketing topics
  • Social media content and management
  • Digital marketing strategy
  • Market Research/Data science
  • Monthly communication to Visionaries (internal) and Friends/supporters (external)

In collaboration with the Friends team, we are building a database of external contacts who wish to be kept informed of TPP’s progress (they will receive the monthly external newsletter we will call POST). This is a friendly reminder to please reach out to your networks and encourage your like-minded friends and colleagues to subscribe.

Our social media platforms are gaining momentum. We are posting every second day on all our channels and are also actively retweeting and sharing other community posts daily. A new series of Founding Visionaries videos are being featured as these resonate well with our audience. Our sincere thanks to those of you who are posting and retweeting/sharing on our behalf.

On the PR side, we have implemented the following deliverables:

  • Daily media monitoring 
  • Building a media database 
  • Developing media relationships 
  • Proactive media outreach 
  • Media Relations Protocol

The MarCom committee is diligently implementing many elements of the plan. While there is a great deal happening behind the scenes, there are unfortunately no immediate tangible “announceables” at this point. Rest assured this will change imminently. Please email us at if you have any questions or suggestions.

Matching Initiative

The Matching Initiative (MI) will match up volunteer private sector professional women/men with non-profit organizations (NPOs) that focus on women’s employment, skills training, crisis counselling and mental and physical health for 1 to 4 weeks.

Professionals will provide much-needed assistance to NPOs such as budgeting, operational reviews or capacity building and help women develop the skills they need to thrive.

The Matching working group met with Mark Patterson and his team from Ryerson to discuss the use of the Magnet platform to operationalize the Matching program. The Matching mandate and draft project plan were presented to the Ryerson team; we are all optimistic that the platform will be a good fit. Review and discussions are will continue next week. Our timeline is tight, and we will move forward as quickly as possible.

Prosperity Study

Do moments of radical disruption like a pandemic provide unprecedented opportunities to reinvent the future? This is only one of the many tough questions we are confident The Prosperity Study will help us answer.

In order to accurately establish the framework of the 10-year Prosperity Study, the co-chairs have been doing their homework. They have spent several weeks reviewing reams of literature as well as interviewing several subject matter experts (academics, researchers, an economist and management consultants from across the country).

Their intense fact-finding mission has provided them invaluable insight. In a very detailed 13-page briefing document, they have summarized their exhaustive findings and identified the following areas which will need to be addressed in the Prosperity Study:

  • A definition of prosperity
  • Prosperity metrics
  • Gender equality
  • The ethnicity pay gap
  • Pay equity legislation around the world
  • The Pay Equity Act – Canada
  • Findings from the Statistics Canada study – The Gender Wage Gap in Canada,1998-2018
  • Comments and insights from interviews

A facilitated session will be held shortly with the committee members to share the findings and determine the scope and focus of the Prosperity Study.


In addition to the original $22,000 contributed by the Founding Visionaries, we are extremely grateful for the $400,000+ which have been donated in-kind by a substantial list of partners. (A detailed breakdown of these generous donors will be forthcoming.)

Funding discussions continue with the Federal Government while partnership presentations have been made to several corporations. Two of four funding applications have been submitted to the Ryerson Future Skills Centre.

We are in the midst of finalizing a media partner and a few corporations have already committed to funding some of the five key initiatives. All partnership inquiries should be sent to Pamela Jeffery’s attention.

Last word

Thank you for taking the time to read the first edition of Periscope. (We had quite a bit of catching up to do.) We trust this update has given you a better perspective of the impressive amount of work being conducted behind the scenes. If you have any ideas, suggestions or wish to join a working group, please contact the respective co-chairs listed below


Matching Initiative Co-Chairs: Ikram Al Mouaswas at and Susan Hodkinson at

Prosperity Study Co-Chairs: Christy Clark, Ani Hotoyan-Joly at and Michi Komori at

Marketing & Communications Co-Chairs: JoAnne Caza at and Barbara Fox

Friends Committee Co-Chairs: Penny Collenette at

HR/Volunteers/Jobs Co-Chairs: Trudy Curran at, and Susan Hodkinson

Sustainability Co-Chairs: Janet Ecker at and Pamela Jeffery at

Canadian Household’s Perspective Co-Chair: Diane Kazarian at

Annual Gender Diversity Data Tracking Co-Chairs: Pamela Jeffery at and Mary Lou Maher at

Rosie the Riveter-Inspired Campaign Co-Chairs: Pamela Jeffery at and Maureen Jensen at